What exactly is a manufacturers' representative? Part One.
Following are some questions and answers that will explain what a manufacturers representative and what it does.
A manufacturers' representative agency is a business entity working in a defined territory, selling related but non-competing products for more than one manufacturer or principal.
What Other Benefits Does This System Offer?
It allows entering new markets quickly, efficiently and effectively. Representatives are an immediately available sales force for manufacturers looking to get their product line to market, quickly and effectively.
Besides Sales, What Other Functions Does a Manufacturer's Representative Perform?
A manufacturers' representative supplies valuable services in addition to sales such as customer service, product demonstration, quoting, marketing and product sales training.